Web Design & Commerce
Planning, buying, redesigning and choosing the right architecture for business websites and commerce.
View topic guidesPLUGINPIP / GUIDES
Practical technology guides
for UK businesses.
Substantial reference guides covering websites, WordPress, SEO, AI, software and integrations, organised around the decisions businesses actually need to make.
01 / TOPICS
Choose the area.
Then go as deep as you need.
Each guide has one primary topic home so the library stays clear, while related reading can still cross into adjacent subjects where that genuinely helps.
WordPress Care & Hosting
Maintenance, security, repairs, hosting and operational guidance for WordPress and WooCommerce.
View topic guidesSEO & Discoverability
Technical SEO, on-page optimisation, local search, authority building and visibility in AI-assisted search.
View topic guidesSoftware, AI & Integrations
Discovery, automation and integration guidance for businesses building connected software and AI-enabled workflows.
View topic guides02 / KNOWLEDGE CENTRE
Start with the question
you actually need answered.
These are substantial reference pages, not mass-produced location or keyword pages.
WEB DESIGN / COMMERCE
Web Design & Commerce
Planning, buying, redesigning and choosing the right architecture for business websites and commerce.
Website Design Cost UK 2026
A practical guide to what business websites cost in the UK, what changes the price and how to compare quotes without buying the wrong thing.
Read guideWordPress vs Bespoke Website Development UK: How to Choose
A platform-neutral comparison of WordPress and bespoke website development for UK businesses, focused on requirements, ownership, maintainability, cost and future change.
Read guideWebsite Redesign & SEO Migration Checklist UK
A complete migration checklist for businesses redesigning, rebuilding or moving a website without needlessly throwing away existing organic search visibility.
Read guideWORDPRESS / OPERATIONS
WordPress Care & Hosting
Maintenance, security, repairs, hosting and operational guidance for WordPress and WooCommerce.
WordPress Maintenance Cost UK 2026
What ongoing WordPress maintenance should include, what changes the monthly cost and how to tell maintenance from ordinary hosting.
Read guideWordPress Care Plans UK: What Should Actually Be Included?
A practical buyer’s guide to WordPress care plans: what a serious maintenance service should include, what is often excluded, and how to compare providers without paying twice for the same responsibility.
Read guideWordPress Security Maintenance UK: A Practical Business Checklist
A practical security-maintenance checklist for UK businesses running WordPress, focused on reducing avoidable risk without pretending any website can be made invulnerable.
Read guideWordPress Repair Guide UK
How to assess a broken WordPress site safely, what evidence to preserve, what common failures mean and when professional repair is the sensible next step.
Read guideManaged WordPress Hosting UK Guide
What managed WordPress hosting should actually mean, what to compare between providers and when managed hosting is worth paying for.
Read guideWooCommerce Maintenance UK: Updates, Backups and Store Testing
A practical maintenance guide for WooCommerce stores, focused on protecting checkout, orders and customer workflows while keeping WordPress and extensions supportable.
Read guideSEARCH / AUTHORITY
SEO & Discoverability
Technical SEO, on-page optimisation, local search, authority building and visibility in AI-assisted search.
Technical SEO Audit Checklist UK: A Complete Practical Framework
A practical technical SEO audit framework for UK businesses, designed to separate real crawl, indexing, rendering, architecture and performance problems from low-value checklist noise.
Read guideOn-Page SEO Checklist UK: How to Optimise a Page Properly
A practical on-page SEO framework for turning a page into the clearest, most useful answer for one search intent without keyword stuffing or template-driven copy.
Read guideTodmorden Small Business Website & Digital Health Checklist
A practical, non-technical checklist for keeping a small-business website, domain, email, local search presence and essential digital accounts healthy.
Read guideLocal SEO for UK Small Businesses: The Practical Guide
A practical guide to local SEO for UK small businesses: Google Business Profile, website signals, reviews, citations, local authority and how to avoid doorway-page tactics.
Read guideGoogle Business Profile Optimisation UK: A Complete Practical Guide
How UK businesses should configure, improve and maintain Google Business Profile without fake locations, keyword-stuffed names or ranking promises.
Read guideBacklink Audits & Link Building UK: What Works Without Buying Spam Links
A practical guide to backlink audits and legitimate link acquisition for UK businesses, including what to analyse, what to ignore and where link building becomes link spam.
Read guideAI Search Optimisation UK: AEO, GEO, AI Overviews and What Actually Matters
A practical guide to visibility in AI-assisted search, separating useful answer-engine and generative-search practices from unsupported claims about magic files, secret schema and guaranteed citations.
Read guideSOFTWARE / AI / APIs
Software, AI & Integrations
Discovery, automation and integration guidance for businesses building connected software and AI-enabled workflows.
AI Automation for UK Small Businesses 2026
A practical guide to where AI automation can save time in a small business, where it creates risk and how to choose worthwhile first projects.
Read guideBespoke Software Discovery UK: What to Define Before Development Starts
A practical discovery framework for businesses considering custom software, portals or internal systems, designed to reduce expensive ambiguity before development begins.
Read guideAPI Integration Planning UK: How to Connect Business Systems Reliably
A practical guide to planning API integrations between business systems, including authentication, data contracts, retries, webhooks, rate limits, ownership and failure handling.
Read guideORIGINAL RESEARCH
Benchmarks and source-linked data.
Explore PluginPip research built from transparent methodologies and public source data, including the UK WordPress Maintenance Pricing Benchmark 2026.
View PluginPip research